BRANDING: IT AIN’T JUST FOR COWS ANYMORE

The Electrical League’s Electro Expo | Thursday, March 22, 2012 | 12:00 – 1:00

Speaker: Rachel Downey
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Our New Exhibit!

No foolin’ April 1st marks SG’s very first exhibiting experience! Meet our Directors at the Mainstreet 2012 Conference in Baltimore, MD. Gina and Cathy will be at Booth  #401 from Sunday, April 1st to Tuesday, April 3rd, with a 30 minute crash course on Wayfinding scheduled as well.

Our next stop is Toledo, Ohio for the Heritage Ohio Annual Conference May 8-10.

Hilary Wins Awards!

Earlier this month, newest SGer Hilary travelled to Akron to receive several 2012 Akron ADDY Awards won for some of her work last year at Kent State University’s student-run design studio, Glyphix http://www.kentglyphix.org/The prestigious Akron ADDY® Awards event is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF) http://www.aafakron.com/?page_id=23. The ADDY Awards, considered the world’s largest advertising competition, honors creative excellence and cultivates the highest creative standards in the industry. Awards are given in 15 categories, including sales promotion, collateral, direct marketing, interactive and broadcast.

Kate Hardy, Hilary Demko, Alex McClelland


As Manager of the 2010-2011 Glyphix staff, Hilary attended the awards ceremony with fellow KSU School of Visual Communication Design (VCD) alums. Competing with Akron-area professionals, the team won a total of four awards in the professional categories:

Gold Award – Akron AAF: 2011 ADDY Awards Campaign
Silver Award – The Fashion School at Kent State University: The Fashion School Catalog
Silver Award – The Fashion School at Kent State University: The Fashion School Catalog, cover
Silver Award – Broadleaf Partners LLC: Broadleaf Partners Brochure

Glyphix and Director Valora Renicker are honored to achieve these professional-level awards as students! The same team won a 2011 Gold ADDY Award, among several other regional awards, for their print and web work on the 2011 Traveling Stanzas: Healing Stanzas http://vcd.kent.edu/healing_stanzas/index.php project with Kent State’s Wick Poetry Center  http://www.kent.edu/wick/index.cfm

Two weeks later, the same 2010-2011 Glyphix staff won a 2012 Silver Educational Advertising Award for The Fashion School at Kent State University: The Fashion School Catalog. The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,900 entries were received from more than one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries.

RETAIL DEVELOPMENT PANEL

SMPS Monthly Luncheon | Tuesday, March 20, 2012 | 11:30 Networking; 12:00 – 1:30 Program

Synopsis: 
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Hooray! A design competition that gets to the essence and purpose of Visual Communication. I have been wanting for you… At Studio Graphique, we seldom submit for design awards. While long awards lists are important to many design firms, I always feel these competitions don’t do much to accentuate the reason why good design is good. They miss the WHY piece and only focus on the visual outcome. There is no opportunity to explain how the piece told a story, changed a mind, evoked an emotion, solved a challenge or created a great experience. What were the challenges and goals going into the project? What were the outcomes and measurable successes? WHY was this effective visual communication? The principle philosophy of our business is Design with Direction. We make it a point to let clients know that at Studio Graphique, we do not have a particular style. And that you can’t engage us for creative unless you are willing to go through our Dig Down process so that we can learn about your business needs and goals. To us, great design has purpose and helps you get where you are going. It solves a greater communication problem. It has meaning. It WORKS. Don’t get me wrong, I love beautiful design. But when motivated by the glamor of winning awards, design choices start to become more about what the designer wants and less about what the client needs. We know that every design decision made in our work has a reason behind it… a rationale that is directly tied to something we learned about in our Discovery process. So with that said, KUDOS to AIGA for developing a new competition aimed in communicating the real value of effective design. The Justified competition wants to see great work accompanied by a case study articulating the story — the challenges, strategy, and effectiveness – behind the lovely end product. This is visual communication… the way we see it anyway. Maybe we will submit!