Our most recent White Papers written by our very own Kevin Fromet, have enlightened us about maps, map design and their use. If you haven’t read them, check them out here. When you’re done reading those, check out this article on coffee maps in New York and London. Fun idea, can’t wait for CLE to have one!
STRATEGIES, TOOLS AND GRAPHIC ELEMENTS FOR EFFECTIVE MAP DESIGN
February 2014 Issue 24
Author: Kevin Fromet
They say you only have one chance to make a first impression. There is no doubt that saying applies to organizations, entities and physical places. Now more than ever, the world is competing for customer time and money. Therefore, that first impression better be a good one.
Exhibiting/Speaking: Atlanta, GA | April 26 – 29, 2014
Sunday, April 27th at 5:30 pm
“Building and Burning: What happens when you give the City to the Citizens”
Monday, April 28th at 12:00 pm
“Getting People to Place: Branding and Wayfinding as Tools for Growth”
For more information on the APA National Conference click here
Between client meetings on a recent trip to Columbus, OH, we stopped in at the fabulous Book Loft in German Village. For those of you not familiar with this gem, it’s an independent book store housed within a pre-Civil War era building, with 35 different rooms chock full of books divided by subject matter (check out the photos below). I’ve been to this cozy book store many times, but I noticed something new this time around—they play different music in each different room. It’s fantastic! Talk about setting the mood while perusing the shelves. The music isn’t overwhelming, but it creates the most wonderful atmosphere, and clearly thought is put into the type of music going into each room. I was drawn into one of the rooms simply because of the jazz seeping out into the narrow hallway. Who knew I wanted to look at books about boating while listening to a trumpet solo? Music in a retail environment is not a new concept, but curating the music similarly to the store organization and tight spaces allows customers to get lost in a different world—similar to the worlds books provide. I can’t wait to go back and get lost again!
It’s the little things in life that make a difference and one of the littlest is the typeface you see on a website, a magazine page, or (more often these days) on the screen of your smart phone or tablet. Recent scientific research shows that reading well-designed websites can actually make you more productive. Good solid content is the most important first step, but good content poorly designed hinders your message from getting through to your reader. The article below goes into more detail.