Heinen’s

Partnering as the Environmental Graphic Design Consultant with Process Creative Studios (architects), Studio Graphique has completed installment of a new in-store brand identity, signage and wayfinding system at several area stores. Using our methodology, Studio Graphique dug deep to excavate the essence of the Heinen's brand and what that means to their customers. With a primary objective to tell the “sourcing story” of how Heinen’s products are grown, harvested and selected, we designed a new in-store experience that engages and informs customers while providing an authentic branded environment that allows the food to be the hero.

The in-store brand was then translated to marketing and packaging opportunities, now being managed by Heinen’s in-house creative team.