CASE STUDIES
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EASTLAKE STADIUM SIGN PACKAGE

Phase I: dig down
The Mayor of the City of Eastlake wanted to revitalize the City by doing something daring... build a minor league ballpark that would draw visitors and revenue from far and wide. This ballpark would be home to a Class AA team to the Cleveland Indians, however they didn’t have a team, a team name, a logo, or even a finalized stadium plan when Studio Graphique was brought on board.

Phase 2: build up
Hired by DLR Architects out of Tampa, Studio Graphique reviewed the drawings and met with the Director of Operations for the facility. Starting with a blank slate, Studio Graphique’s designers devised an Americana theme that conjures up images of baseball in the early 1900’s. The concept was immediately selected and set the direction for the stadium décor. Once the team name was determined via a competition, the logo created by Minor League Baseball was designed to compliment this theme and palette.
Studio Graphique’s responsibilities included establishing sign type needs and the development of a wayfinding system for the facilities and grounds. Studio Graphique designed parking lot vehicular and pedestrian signs, main entry gate identification signage, signs for other public areas such as the ticket window, concourse concession stands, section identifiers, restrooms, first aid, stair wells & suites, as well as room identification signs in the administrative offices and Clubhouse area.
The wayfinding program included parking lot traffic plans and directional signs and numbering sequences for suites, offices, and seating sections.

Phase 3: move forward
The stadium sign program is A HIT! The News Herald did a feature story on the sign program and fans love the clever restroom signs depicting silhouettes of players in old-fashioned uniforms. Studio Graphique was hired again by the City of Eastlake to create a wayfinding program for traffic from Routes 2 and 90 to the stadium and for a banner program for Classic Park, the plaza outside the Eastlake Ballpark.