Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

We’re well versed at working with communities on their wayfinding programs, however working with a city on a wayfinding program for an office park they own and manage was a new endeavor for us. Read on to see how this type of process worked for Crestview Hills, Kentucky…

Civic Brand Asset Checklist

Civic Brand Asset Checklist

Civic Brand Asset Checklist

Once you’ve established a new civic brand and logo, it’s exciting to put the visual assets into play and see the physical manifestation of your hard work in new signage, stationary and banners. But updating your brand can be a long and costly process, and it’s important to consider how these new logos and marks expand into your asset library and play into your strategy.

How Wayfinding and Placemaking Help Evolve the Google Brand

How Wayfinding and Placemaking Help Evolve the Google Brand

How Wayfinding and Placemaking Help Evolve the Google Brand

Google’s newest tech campus is super cool. Obviously an organization like Google has major brand awareness. But what really gets us going, is taking that brand into their wayfinding program and into their environment. We love when clients express their brand through many different mediums and Google is no exception. Check out this article from SEGD.org on Google’s new digs and how they used wayfinding and placemaking to enhance the brand.

Finding Balance in Branding

Finding Balance in Branding

Finding Balance in Branding

One of our Core Values here at Studio Graphique, is balance. We like to make sure that creatively, strategically, and personally, we “yin and yang it.” In the rebranding of the Sydney Opera House, Interbrand Australia had a lot of balancing to manage.

Change Can Be Hard…But It Doesn’t Have to Be.

Change Can Be Hard…But It Doesn’t Have to Be.

Change Can Be Hard…But It Doesn’t Have to Be.

The basic purpose of a civic or community brand or sign program is to accurately, clearly and functionally communicate about a place, while reflecting the passion that connects people to their community. But change is hard and a new identity and wayfinding program may not always be intuitive for the user—especially when new ways to identify places are introduced.