Change Can Be Hard…But It Doesn’t Have to Be.

Change Can Be Hard…But It Doesn’t Have to Be.

Change Can Be Hard…But It Doesn’t Have to Be.

The basic purpose of a civic or community brand or sign program is to accurately, clearly and functionally communicate about a place, while reflecting the passion that connects people to their community. But change is hard and a new identity and wayfinding program may not always be intuitive for the user—especially when new ways to identify places are introduced.

Branding Webinar is Just a Few Days away!

Branding Webinar is Just a Few Days away!

Branding Webinar is Just a Few Days away!

Our FREE Branding webinar is only a few days away. Register today!
Read our Position Paper on Civic Branding to wet your appetite for the webinar on Wednesday!
Wednesday, October 14th 2:00pm EST

As a community, you are as strong as your assets; and your assets are as strong as your ability to convey your mission and encourage, support and sustain economic prosperity for the people you serve. This webinar, designed specifically for downtowns and districts, will provide an overview of the process for planning a Branding effort.

A Commentary on District-ing

A Commentary on District-ing

A Commentary on District-ing

In general, I’m pretty much in agreement with Carrie’s take on the explosion of branded neighborhoods and districts. I think that the most successful places are the ones that grow organically over time for specific reasons (Birdtown, Ohio City), and that branding some of these newer areas seems a bit premature or forced. That said, I also agree that if said branding empowers people to invest time, effort, and energy into redeveloping neglected pockets, then the “trade-off” might be worth it.

Affinity Mapping: A Tool We Love!

Affinity Mapping: A Tool We Love!

Affinity Mapping: A Tool We Love!

Affinity Mapping is a brainstorming tool that gathers large amounts of ideas, information, opinions and issues and organizes them in groupings based on their natural relationships.

It is a great exercise for group brainstorming and can be used to better understand large, complex or difficult issues — especially when a group has limited or incomplete knowledge for the particular area.

APA Ohio Conference…A Different Point of View

APA Ohio Conference…A Different Point of View

APA Ohio Conference…A Different Point of View

Attending the APA State conference is old hat for us, we’ve been attending as exhibitors/sponsors for about five years. This year is a little different. I’m attending solo and have a different perspective as a newly appointed Planning Commission member. So instead of just sitting at a booth and trying to work while the attendees are in session, I actually attended sessions! I’ve been an APA member for a couple years now, but it has a whole new meaning for me now.

A Real World Education

A Real World Education

A Real World Education

As the newest member of the SG team, nearly everything is a learning experience. My most recent adventure was attending the Cleveland City Planning Commission’s Design Review when Bryan and I went to present our final designs for Progressive Field’s exterior signs.

Community Identity

Community Identity

Community Identity

The challenge of designing an identity for a community is the diverse set of peoples, interests, agendas and visions for the future. The best part of designing an identity for a community is the diverse set of peoples, interests, agendas and visions for the future.

Before & After: A Study in Standards

Before & After: A Study in Standards

Before & After: A Study in Standards

To begin a set of Sign Standards we first investigate what already exists. The audit is generally how we approach the first phase of a sign standards project. After taking into account the entirety of the existing sign program, we reviewed the findings and began constructing a list of signs that RTA uses regularly and would need in the future. This, along with the old set of standards, helped us to consolidate the types of signs needed in the manual based on the current and future needs of RTA.

What is or isn’t Brand?

What is or isn’t Brand?

What is or isn’t Brand?

In a recent blog we presented what we call – the Verbs of Place. These are: Branding, Placemaking, Wayfinding.

Let’s focus on Branding. In general, most people think brand is a logo. However, if you understand what brand is and what it can do, your efforts can take you farther in achieving your goals.

Verbs of Place

Verbs of Place

Verbs of Place

Branding, Placemaking and Wayfinding. What on earth do these terms mean and what value do they bring to a community?
While they sound like buzzwords, each represents a deep area of practice and expertise that can help communities identify and promote who they are, align and attract residents, businesses and visitors, bringing purpose and function to their district.
Translating to real return on investment, the meaning of these words is worth getting to know.

Until Next Time…

Until Next Time…

Until Next Time…

Just three months ago, I strolled into Studio Graphique for my first day as a summer design intern. Today, my final day, I reflect on my experience while trying to resist the pile of delicious cookies sitting behind me.

2015 Weapons of Mass Creation

2015 Weapons of Mass Creation

2015 Weapons of Mass Creation

Yet again, Weapons of Mass Creation Fest proves to be an inspiring design conference in our own backyard. One of the many awesome things that happened was seeing the majority of the crowded theater raise their hands when asked if they traveled from outside Cleveland to attend this year’s fest. Go Cleveland!