How Wayfinding and Placemaking Help Evolve the Google Brand
March 9, 2016
Google’s newest tech campus is super cool. Obviously an organization like Google has major brand awareness. But what really gets us going, is taking that brand into their wayfinding program and into their environment. We love when clients express their brand through many different mediums and Google is no exception. Check out this article from SEGD.org on Google’s new digs and how they used wayfinding and placemaking to enhance the brand.