Building Your Brand House
August 4, 2015
Building a Brand can be compared to building a house. You need to know what functions are needed, what style to design in and if the house—aka, your brand—has value in the market. It is certainly helpful to know what the potential owners—or customers—are like so you can make sure you appeal to their needs. And it is doubtful that you would begin building without a vision, a good blueprint—or framework—and an appropriate budget.
We all have our favorite “brands” and products that we identify with, however, applying a brand and branding efforts to our own organizations and services can seem like the largest obstacle to overcome in our overall marketing process. We all generally know what we DO, but how do we answer the questions “Who are we?” “What do we stand for?” “What value do we bring?”