Midwest Outdoor Experience
October 5, 2016
This weekend long outdoor adventure festival is free for all attendees and fun for all ages!
Displays of pride stem from brand promises that students are attracted to, participate in and eventually embody on a daily basis.
We’re well versed at working with communities on their wayfinding programs, however working with a city on a wayfinding program for an office park they own and manage was a new endeavor for us. Read on to see how this type of process worked for Crestview Hills, Kentucky…
Once you’ve established a new civic brand and logo, it’s exciting to put the visual assets into play and see the physical manifestation of your hard work in new signage, stationary and banners. But updating your brand can be a long and costly process, and it’s important to consider how these new logos and marks expand into your asset library and play into your strategy.
Google’s newest tech campus is super cool. Obviously an organization like Google has major brand awareness. But what really gets us going, is taking that brand into their wayfinding program and into their environment. We love when clients express their brand through many different mediums and Google is no exception. Check out this article from SEGD.org on Google’s new digs and how they used wayfinding and placemaking to enhance the brand.
One of our Core Values here at Studio Graphique, is balance. We like to make sure that creatively, strategically, and personally, we “yin and yang it.” In the rebranding of the Sydney Opera House, Interbrand Australia had a lot of balancing to manage.
Studio Graphique is proud to announce that Cathy Fromet, the agency’s former Director of Strategy, has assumed the role of Managing Principal—a newly created position within the agency’s leadership.
The basic purpose of a civic or community brand or sign program is to accurately, clearly and functionally communicate about a place, while reflecting the passion that connects people to their community. But change is hard and a new identity and wayfinding program may not always be intuitive for the user—especially when new ways to identify places are introduced.
In general, I’m pretty much in agreement with Carrie’s take on the explosion of branded neighborhoods and districts. I think that the most successful places are the ones that grow organically over time for specific reasons (Birdtown, Ohio City), and that branding some of these newer areas seems a bit premature or forced. That said, I also agree that if said branding empowers people to invest time, effort, and energy into redeveloping neglected pockets, then the “trade-off” might be worth it.