Building Your Brand House

Building Your Brand House

Building Your Brand House

Building a Brand can be compared to building a house. You need to know what functions are needed, what style to design in and if the house—aka, your brand—has value in the market. It is certainly helpful to know what the potential owners—or customers—are like so you can make sure you appeal to their needs. And it is doubtful that you would begin building without a vision, a good blueprint—or framework—and an appropriate budget.
We all have our favorite “brands” and products that we identify with, however, applying a brand and branding efforts to our own organizations and services can seem like the largest obstacle to overcome in our overall marketing process. We all generally know what we DO, but how do we answer the questions “Who are we?” “What do we stand for?” “What value do we bring?”

To RFP or Not to RFP

To RFP or Not to RFP

To RFP or Not to RFP

I just read The Rocket Blog’s article on the age old question, To RFP or Not to RFP. I found it interesting and very relevant to us. For the last 10 years I’ve been involved with putting together our responses for RFPs and RFQs. In recent years we’ve really honed in on our Go-NoGo and vetting procedures. We’ve become quite choosy about which ones we’ll pursue (there was a time we responded to nearly all that came into the office), today we respond to less than 1/2 the ones we review.

South Euclid Gateway Signs

South Euclid Gateway Signs

South Euclid Gateway Signs

This time of year is so exciting for us! It’s when we get to see all our hardwork in an actual installed sign program!
The City of South Euclid is a special client considering nearly half our office lives or has lived in the city!

Thought Leaders

Thought Leaders

Thought Leaders

We love sharing knowledge. We write position papers, go to conferences, do speaking engagements and webinars. All to share with you what we know about our industry.

Travel Paths

Travel Paths

Travel Paths

The phrase ‘travel path’ is used a lot in our office working on wayfinding systems. But, for this post I’m simply speaking of the paths we take, the roads we travel in life. For some of us we set a travel path and go with it. For others we see where the road takes us. I’ve been thinking about this a lot lately since Rachel told us about her family adventure this summer. Rachel is definitely someone who sets her own path!

Neon Glassblower

Neon Glassblower

Neon Glassblower

Matt Thompson has perfected the centuries-old craft of neon in his 30 years as a sign maker. Using brightly colored glass tubes and gas, Thompson creates custom signage, repairs old signs and commissions one-of-a-kind artwork.

Festival Time!

Festival Time!

Festival Time!

We have some of the coolest clients! How do I know? They put on some really amazing events! Check out the list below for things going on in our area this summer.
Let us know if you attend one or some!

Think Outside the Box…or Office

Think Outside the Box…or Office

Think Outside the Box…or Office

Last week Rachel was featured in Crain’s Cleveland, in an article titled, A Creative Thinking Brainstorm. Rachel has always encouraged her employees to get out of the office to be more productive, or work on one task with little outside distraction. Check out what she and others say about strategic thinking.

FREE Webinar: Finding Your Way Around Wayfinding

FREE Webinar: Finding Your Way Around Wayfinding

FREE Webinar: Finding Your Way Around Wayfinding

Wednesday, May 13th 2:00pm EST
One of the most powerful projects you can undertake in your place is the design and installation of an effective wayfinding system.
Please register here for Finding Your Way Around Wayfinding on May 13, 2015 2:00pm EST
After registering, you will receive a confirmation email containing information about joining the webinar.

2015 FREE Webinar Schedule

2015 FREE Webinar Schedule

2015 FREE Webinar Schedule

Our 2015 Free Webinar Series kicks off on Wednesday, May 13 at 2:00pm EST with Finding Your Way Around Wayfinding. The next webinar will be a campus version on August 12. Stay tuned for details about our very first webinar from PlaceHolder in September. After the International Downtown Association conference we’ll be doing a webinar on Branding for Downtowns/Districts in October. We’ll round our year with our final webinar in November.