Bike-Friendly Routes

Bike-Friendly Routes

Bike-Friendly Routes

I like riding my bike for leisure. I don’t consider myself a cyclist, but I have much respect for those that are. Many Clevelanders use cycling as a mode of transportation during the nice weather months. Some even use it as a mode of transportation in the winter!
I love seeing this trend of more bicycle-friendly roads in Northeast Ohio. I give kudos to the City of Cleveland and surrounding suburbs who are planning safer routes for commuters.

Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

Public-Private Partnerships or PPPs seem to be a growing trend. In recent years you can read about successes and failures in almost any industry magazine.
We’re well versed at working with communities on their wayfinding programs, however working with a city on a wayfinding program for an office park they own and manage was a new endeavor for us.
Read this article to see how this type of process worked for Crestview Hills, Kentucky.

Civic Brand Asset Checklist

Civic Brand Asset Checklist

Civic Brand Asset Checklist

Once you’ve established a new civic brand and logo, it’s exciting to put the visual assets into play and see the physical manifestation of your hard work in new signage, stationary and banners. But updating your brand can be a long and costly process, and it’s important to consider how these new logos and marks expand into your asset library and play into your strategy.

How Wayfinding and Placemaking Help Evolve the Google Brand

How Wayfinding and Placemaking Help Evolve the Google Brand

How Wayfinding and Placemaking Help Evolve the Google Brand

Google’s newest tech campus is super cool. Obviously an organization like Google has major brand awareness. But what really gets us going, is taking that brand into their wayfinding program and into their environment. We love when clients express their brand through many different mediums and Google is no exception. Check out this article from SEGD.org on Google’s new digs and how they used wayfinding and placemaking to enhance the brand.

Finding Balance in Branding

Finding Balance in Branding

Finding Balance in Branding

One of our Core Values here at Studio Graphique, is balance. We like to make sure that creatively, strategically, and personally, we “yin and yang it.” In the rebranding of the Sydney Opera House, Interbrand Australia had a lot of balancing to manage.

Change Can Be Hard…But It Doesn’t Have to Be.

Change Can Be Hard…But It Doesn’t Have to Be.

Change Can Be Hard…But It Doesn’t Have to Be.

The basic purpose of a civic or community brand or sign program is to accurately, clearly and functionally communicate about a place, while reflecting the passion that connects people to their community. But change is hard and a new identity and wayfinding program may not always be intuitive for the user—especially when new ways to identify places are introduced.

A Commentary on District-ing

A Commentary on District-ing

A Commentary on District-ing

In general, I’m pretty much in agreement with Carrie’s take on the explosion of branded neighborhoods and districts. I think that the most successful places are the ones that grow organically over time for specific reasons (Birdtown, Ohio City), and that branding some of these newer areas seems a bit premature or forced. That said, I also agree that if said branding empowers people to invest time, effort, and energy into redeveloping neglected pockets, then the “trade-off” might be worth it.

Affinity Mapping: A Tool We Love!

Affinity Mapping: A Tool We Love!

Affinity Mapping: A Tool We Love!

Affinity Mapping is a brainstorming tool that gathers large amounts of ideas, information, opinions and issues and organizes them in groupings based on their natural relationships.

It is a great exercise for group brainstorming and can be used to better understand large, complex or difficult issues — especially when a group has limited or incomplete knowledge for the particular area.

APA Ohio Conference…A Different Point of View

APA Ohio Conference…A Different Point of View

APA Ohio Conference…A Different Point of View

Attending the APA State conference is old hat for us, we’ve been attending as exhibitors/sponsors for about five years. This year is a little different. I’m attending solo and have a different perspective as a newly appointed Planning Commission member. So instead of just sitting at a booth and trying to work while the attendees are in session, I actually attended sessions! I’ve been an APA member for a couple years now, but it has a whole new meaning for me now.