July 6, 2015
We love sharing knowledge. We write position papers, go to conferences, do speaking engagements and webinars. All to share with you what we know about our industry.
The phrase ‘travel path’ is used a lot in our office working on wayfinding systems. But, for this post I’m simply speaking of the paths we take, the roads we travel in life. For some of us we set a travel path and go with it. For others we see where the road takes us. I’ve been thinking about this a lot lately since Rachel told us about her family adventure this summer. Rachel is definitely someone who sets her own path!
In this month’s issue of Properties Magazine the new Near West Theatre building is a feature article. This project has been near and dear to our hearts at Studio Graphique as Rachel has been a board member of Near West Theatre for many years. Studio Graphique helped Near West Theatre with signage for new building.
Last week Rachel was featured in Crain’s Cleveland, in an article titled, A Creative Thinking Brainstorm. Rachel has always encouraged her employees to get out of the office to be more productive, or work on one task with little outside distraction. Check out what she and others say about strategic thinking.
Wednesday, May 13th 2:00pm EST
One of the most powerful projects you can undertake in your place is the design and installation of an effective wayfinding system.
Please register here for Finding Your Way Around Wayfinding on May 13, 2015 2:00pm EST
After registering, you will receive a confirmation email containing information about joining the webinar.
Our 2015 Free Webinar Series kicks off on Wednesday, May 13 at 2:00pm EST with Finding Your Way Around Wayfinding. The next webinar will be a campus version on August 12. Stay tuned for details about our very first webinar from PlaceHolder in September. After the International Downtown Association conference we’ll be doing a webinar on Branding for Downtowns/Districts in October. We’ll round our year with our final webinar in November.
Living in Northeast Ohio we are surrounded by cities that are or recently have gone through transition. These were cities that thrived as steel towns, but now are left with the remnants. So, what is there to do? Reinvent your town, embrace who you are and move on?
Your Brand is the entire experience your prospects and customers have with your company; asymbolic embodiment of all the information connected to a product, company or place, which serve to create associations and expectations around it.
There is a lot of confusion over the various types of plans businesses use and even more confusion about how Brand fits into the mix. This article strives to bring clarity to these tools by sharing brief definitions of each term, in the relative order in which they should be addressed and by using the analogy of building a house.