How to Engage Brand Champions

How to Engage Brand Champions

How to Engage Brand Champions

Brand launch can’t happen within a bubble. Your brand promise – the experience you’re aiming to deliver – is intrinsically connected to and reflected by the institutions and leaders throughout your community, even more so than your logo. Simply put, your brand is your people.

Wayfinding: A Place’s Invisible Design

Wayfinding: A Place’s Invisible Design

Wayfinding: A Place’s Invisible Design

Against popular belief, the best wayfinding experiences are the ones that go unnoticed. Along the lines of “no news is good news” or wishing someone an “uneventful flight,” good wayfinding helps visitors explore everything your place has to offer, without them realizing it was there in the first place.

Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

Successful Public-Private Partnership: Crestview Hills, Kentucky Thomas More Office Park

We’re well versed at working with communities on their wayfinding programs, however working with a city on a wayfinding program for an office park they own and manage was a new endeavor for us. Read on to see how this type of process worked for Crestview Hills, Kentucky…

Civic Brand Asset Checklist

Civic Brand Asset Checklist

Civic Brand Asset Checklist

Once you’ve established a new civic brand and logo, it’s exciting to put the visual assets into play and see the physical manifestation of your hard work in new signage, stationary and banners. But updating your brand can be a long and costly process, and it’s important to consider how these new logos and marks expand into your asset library and play into your strategy.