Civic Brand Asset Checklist

Civic Brand Asset Checklist

Civic Brand Asset Checklist

Once you’ve established a new civic brand and logo, it’s exciting to put the visual assets into play and see the physical manifestation of your hard work in new signage, stationary and banners. But updating your brand can be a long and costly process, and it’s important to consider how these new logos and marks expand into your asset library and play into your strategy.

How Wayfinding and Placemaking Help Evolve the Google Brand

How Wayfinding and Placemaking Help Evolve the Google Brand

How Wayfinding and Placemaking Help Evolve the Google Brand

Google’s newest tech campus is super cool. Obviously an organization like Google has major brand awareness. But what really gets us going, is taking that brand into their wayfinding program and into their environment. We love when clients express their brand through many different mediums and Google is no exception. Check out this article from SEGD.org on Google’s new digs and how they used wayfinding and placemaking to enhance the brand.

Finding Balance in Branding

Finding Balance in Branding

Finding Balance in Branding

One of our Core Values here at Studio Graphique, is balance. We like to make sure that creatively, strategically, and personally, we “yin and yang it.” In the rebranding of the Sydney Opera House, Interbrand Australia had a lot of balancing to manage.

Change Can Be Hard…But It Doesn’t Have to Be.

Change Can Be Hard…But It Doesn’t Have to Be.

Change Can Be Hard…But It Doesn’t Have to Be.

The basic purpose of a civic or community brand or sign program is to accurately, clearly and functionally communicate about a place, while reflecting the passion that connects people to their community. But change is hard and a new identity and wayfinding program may not always be intuitive for the user—especially when new ways to identify places are introduced.

A Commentary on District-ing

A Commentary on District-ing

A Commentary on District-ing

In general, I’m pretty much in agreement with Carrie’s take on the explosion of branded neighborhoods and districts. I think that the most successful places are the ones that grow organically over time for specific reasons (Birdtown, Ohio City), and that branding some of these newer areas seems a bit premature or forced. That said, I also agree that if said branding empowers people to invest time, effort, and energy into redeveloping neglected pockets, then the “trade-off” might be worth it.

Affinity Mapping: A Tool We Love!

Affinity Mapping: A Tool We Love!

Affinity Mapping: A Tool We Love!

Affinity Mapping is a brainstorming tool that gathers large amounts of ideas, information, opinions and issues and organizes them in groupings based on their natural relationships.

It is a great exercise for group brainstorming and can be used to better understand large, complex or difficult issues — especially when a group has limited or incomplete knowledge for the particular area.

APA Ohio Conference…A Different Point of View

APA Ohio Conference…A Different Point of View

APA Ohio Conference…A Different Point of View

Attending the APA State conference is old hat for us, we’ve been attending as exhibitors/sponsors for about five years. This year is a little different. I’m attending solo and have a different perspective as a newly appointed Planning Commission member. So instead of just sitting at a booth and trying to work while the attendees are in session, I actually attended sessions! I’ve been an APA member for a couple years now, but it has a whole new meaning for me now.

A Real World Education

A Real World Education

A Real World Education

As the newest member of the SG team, nearly everything is a learning experience. My most recent adventure was attending the Cleveland City Planning Commission’s Design Review when Bryan and I went to present our final designs for Progressive Field’s exterior signs.

Community Identity

Community Identity

Community Identity

The challenge of designing an identity for a community is the diverse set of peoples, interests, agendas and visions for the future. The best part of designing an identity for a community is the diverse set of peoples, interests, agendas and visions for the future.

Before & After: A Study in Standards

Before & After: A Study in Standards

Before & After: A Study in Standards

To begin a set of Sign Standards we first investigate what already exists. The audit is generally how we approach the first phase of a sign standards project. After taking into account the entirety of the existing sign program, we reviewed the findings and began constructing a list of signs that RTA uses regularly and would need in the future. This, along with the old set of standards, helped us to consolidate the types of signs needed in the manual based on the current and future needs of RTA.

What is or isn’t Brand?

What is or isn’t Brand?

What is or isn’t Brand?

In a recent blog we presented what we call – the Verbs of Place. These are: Branding, Placemaking, Wayfinding.

Let’s focus on Branding. In general, most people think brand is a logo. However, if you understand what brand is and what it can do, your efforts can take you farther in achieving your goals.