Community Identity

Community Identity

Community Identity

The challenge of designing an identity for a community is the diverse set of peoples, interests, agendas and visions for the future. The best part of designing an identity for a community is the diverse set of peoples, interests, agendas and visions for the future.

Before & After: A Study in Standards

Before & After: A Study in Standards

Before & After: A Study in Standards

To begin a set of Sign Standards we first investigate what already exists. The audit is generally how we approach the first phase of a sign standards project. After taking into account the entirety of the existing sign program, we reviewed the findings and began constructing a list of signs that RTA uses regularly and would need in the future. This, along with the old set of standards, helped us to consolidate the types of signs needed in the manual based on the current and future needs of RTA.

What is or isn’t Brand?

What is or isn’t Brand?

What is or isn’t Brand?

In a recent blog we presented what we call – the Verbs of Place. These are: Branding, Placemaking, Wayfinding.

Let’s focus on Branding. In general, most people think brand is a logo. However, if you understand what brand is and what it can do, your efforts can take you farther in achieving your goals.

Verbs of Place

Verbs of Place

Verbs of Place

Branding, Placemaking and Wayfinding. What on earth do these terms mean and what value do they bring to a community?
While they sound like buzzwords, each represents a deep area of practice and expertise that can help communities identify and promote who they are, align and attract residents, businesses and visitors, bringing purpose and function to their district.
Translating to real return on investment, the meaning of these words is worth getting to know.

Until Next Time…

Until Next Time…

Until Next Time…

Just three months ago, I strolled into Studio Graphique for my first day as a summer design intern. Today, my final day, I reflect on my experience while trying to resist the pile of delicious cookies sitting behind me.

2015 Weapons of Mass Creation

2015 Weapons of Mass Creation

2015 Weapons of Mass Creation

Yet again, Weapons of Mass Creation Fest proves to be an inspiring design conference in our own backyard. One of the many awesome things that happened was seeing the majority of the crowded theater raise their hands when asked if they traveled from outside Cleveland to attend this year’s fest. Go Cleveland!

Hey Cleveland, Get out and walk!

Hey Cleveland, Get out and walk!

Hey Cleveland, Get out and walk!

If you know us here at Studio Graphique, you know that we love Cleveland. Of our ten employees, all but one is a native Clevelander. We ooze Cleveland pride. So, of course we love seeing our city be plunged into a National spotlight with all the amazing things happening…that we already knew about!

A Trip on the Towpath

A Trip on the Towpath

A Trip on the Towpath

Last week I was fortunate enough to enjoy great weather while on a stay-cation with my wife and two boys. One of the days, we decided to take a family bike ride on the Towpath Trail along the Ohio & Erie Canal. On our journey, we discovered a gem that I had not heard of – the Canal Exploration Center. For someone who loves history like me, especially when able to experience buildings and places that still exist today, this was a great suprise.

Building Your Brand House

Building Your Brand House

Building Your Brand House

Building a Brand can be compared to building a house. You need to know what functions are needed, what style to design in and if the house—aka, your brand—has value in the market. It is certainly helpful to know what the potential owners—or customers—are like so you can make sure you appeal to their needs. And it is doubtful that you would begin building without a vision, a good blueprint—or framework—and an appropriate budget.
We all have our favorite “brands” and products that we identify with, however, applying a brand and branding efforts to our own organizations and services can seem like the largest obstacle to overcome in our overall marketing process. We all generally know what we DO, but how do we answer the questions “Who are we?” “What do we stand for?” “What value do we bring?”

To RFP or Not to RFP

To RFP or Not to RFP

To RFP or Not to RFP

I just read The Rocket Blog’s article on the age old question, To RFP or Not to RFP. I found it interesting and very relevant to us. For the last 10 years I’ve been involved with putting together our responses for RFPs and RFQs. In recent years we’ve really honed in on our Go-NoGo and vetting procedures. We’ve become quite choosy about which ones we’ll pursue (there was a time we responded to nearly all that came into the office), today we respond to less than 1/2 the ones we review.

South Euclid Gateway Signs

South Euclid Gateway Signs

South Euclid Gateway Signs

This time of year is so exciting for us! It’s when we get to see all our hardwork in an actual installed sign program!
The City of South Euclid is a special client considering nearly half our office lives or has lived in the city!