Studio Graphique’s strength is in creating functional wayfinding programs that are connected through a cohesive and distinctive look and feel. The new University Circle program successfully creates an image for the district, providing a sense of place and pride for the people of Cleveland and Northeast Ohio.
This family of sign types was developed to accommodate the varying contexts found in the Circle. Euclid Avenue has changed drastically to a faster-paced urban neighborhood with the growing healthcare and educational institutions, residential developments and the improved Euclid Corridor transportation system. On the other hand, Wade Oval carries slower moving traffic within a more natural setting paired with museums and other arts organizations.
Studio Graphique and the UCI team established very specific programming and aesthetic goals to define and direct throughout the district,” said Chris Ronayne, President of University Circle Inc. “Studio Graphique exceeded our goals by delivering a first-class wayfinding program to reinforce University Circle’s reputation and brand as a world-class destination.”
